ALTTHACONNECT+

Cookieless Advertising Solutions

Embracing the future of digital advertising.

Linking advertisers with audiences through data-driven, privacy-friendly solutions across the digital ecosystem.

First-party data activation

Cookieless conversion tracking

Audience insights & optimization

Cookieless media and targeting opportunities

HARNESS THE POWER OF YOUR FIRST-PARTY DATA

Alttha converts your CRM data into first-party audience segments. Simply upload your records directly into our platform and start targeting your audience the same day.

Transform your first-party data into new segments using look-a-like modeling, so you can reach new audiences with similar characteristics to your existing customers.

PRIVACY-COMPLIANT ADVERTISING SOLUTIONS

Alttha Technologies offers a host of privacy-friendly tools and resources, delivering the performance and scale digital marketers need to thrive in this new era of advertising.

Media & Targeting

Contextual targeting:  Choose from over 2,000 contextual segments to target.
Private Marketplaces: Tap into premium inventory—access 1,400+ pre-negotiated PMP deals across multiple media channels.
Programmatic Guaranteed: Ensure a minimum number of targeted impressions at a locked-in rate.
AltthaTV+: Effectively target audiences on connected TV—advertising’s fastest-growing channel—without having to rely on third-party cookies.

Tracking & Optimization

Cookieless Conversions: Track post-click site conversions for privacy-friendly attribution.
Audience Insights & Profiling: Get a complete view of your audience across seven key data categories—all in one dashboard.
Machine Learning Optimization: AI-driven optimization that help improve performance without relying on cookies.

Compatible Industry Solutions

Conversion Models:  Alttha’ integration with Google Marketing Platform provides access to their conversion modeling, extrapolating conversion data from trackable sources.